Roohi’s Expertise
Concept Development
Live Brand Activations
Event Curation
Social Media Marketing
Programming
Sponsorships
Portfolio Highlight: Didihood
I co-founded Didihood in 2018 with the aim to activate & celebrate South Asian female creatives
I’m a co-founder of Didihood (the sisterhood), a collective of South Asian women in creative industries across Canada, aimed at encouraging creative pursuits, support, and mentorship.
Through Didihood, I’ve worked to create networking and mentorship opportunities for South Asian creatives in cities like Toronto and Vancouver, worked with brands like XX , and feature inspirational South Asian women in panels and a monthly Q&A newsletter.
Didihood also seeks to foster a sense of community among its members, ideally creating new friendships among sisters, and works to bring together South Asian women across all industries.
Impact of Didihood
I understand how to engage audiences meaningfully. Not only can can I craft an impactful brand story, but my keen insight into trends and where they’re heading allow her to be a robust investment for creative consultation and cultural connecting for your business.
Twitter Followers
2,031 Followers
Brand Activations & Events
20+
Instagram Followers
5,500 Followers
Newsletter Subscribers
400
Is your brand ready to leverage and understand different nuances of cultural conversations?